After winning the Redress Design Award 2019 First Prize, Maddie joined JNBY Group in Hangzhou, China to develop an up-cycled jacket for retail with the fashion brand 'less' sold across 100+  of their stores. She holds a BA in Fashion Design from Edinburgh College of Art in the UK. She is currently working as a junior designer at Pentland Brands.

“I want to be able to use my skills and craft to raise awareness of the climate disaster we are facing and show that conscious clothing does not have to play it safe and be minimal - it can also excite and tell stories”. - Maddie Williams

redress Design Award Collection

For Maddie’s Redress Design Award collection, ‘The Mourners’, she draws on the vast loss of biodiversity, planetary health and our humanity. Maddie applies up-cycling and reconstruction techniques to reclaimed textiles, yarns and secondhand clothing, weaving them into zero-waste pieces that she constructs into her garments. Memento mori symbolism - the medieval Latin Christian theory and practice of reflection on mortality - is embedded within the textile and print designs to remind us that our time is running out to take action.

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