2023 Aashita Jain

Aashita Jain

Redress Design Award 2023 Semi-FINALIST

Bio

Aashita Jain is a Semi-finalist of the Redress Design Award 2023. She holds a BA (Hons) in Fashion Design from Pearl Academy, India.

“My aim with this collection is to utilise the fields of art and fashion to stimulate discussions about coral reefs, coral conservation, coral bleaching, and how I can take action to safeguard these vital ecosystems.” – Aashita Jain

redress Design Award Collection

Aashita’s Redress Design Award collection, ‘Corals Matter’, draws inspiration from coral reef ecosystems. Aashita upcycles denim remnants by cutting them into coral-inspired designs and piecing them together using free-motion embroidery, resulting in a lace cut-out effect that minimises waste by using even the smallest scraps of fabric. The coral reef design on each piece of denim frays naturally with each wash, lending an organic look. Designing for longevity, Aashita employs versatile, timelines silhouettes to elevate the humble material and cotton facing to enhance its natural durability.

NEWS

REGION:
India

DESIGN TECHNIQUES:
Upcycling

COLLECTION:
Womenswear