Bio

Since participating in the Redress Design Award 2014/15, Amandah Andersson returned to Stockholm, Sweden and founded her sustainable womenswear brand AMA AWE in 2015. Bold prints are intrinsic to the brand’s identity, all of which are digitally printed onto luxurious textiles sourced from industry surplus. AMA AWE’s productions are also kept locally in Sweden and selected designs are handmade in the studio. Amandah graduated with a Fashion Design degree from Beckmans Collage of Design.

I think the only way for the fashion industry to survive is through sustainable fashion. As a designer, I have the responsibility to come up with new ideas for the fashion industry; not just what it looks like but how it works. I want to be a sustainable fashion designer because not being one, or not even trying to be one, means to me that you don’t value your given power as a designer. - Amandah Andersson

Redress Design Award collection

For her Redress Design Award (formerly the EcoChic Design Award) 2014/15 collection, Amandah explored the relationship between man and nature, especially environmental degradation, in order to highlight the melting ice caps. She used the sustainable design techniques of up-cycling and reconstruction on her textile waste source, which comprised of unwanted secondhand clothing from her family and her own wardrobe, curtains, rugs and secondhand textiles. The result was a textured collection full of design details in billowing layers paired with intricate design details. 

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