Jean Genie Jesse Lee Teams Up with Levi’s

There was more to look forward to in May 2020 when The R Collective invited Redress Design Award 2018 Second Prize winner Jesse Lee to launch Denim Reimagined, a sparky capsule collection of up-cycled irregular and leftover denim samples, provided by denim giant Levi Strauss & Co. The collection offers an answer for one of the most pressing questions facing apparel supply chains during COVID-19: what should be done with excess materials? “Up-cycling excess materials and extending the life of garments are two of the most sustainable things we can do with our clothing, as anyone who has owned a pair of vintage Levi’s® knows,” said Liz Lipton-McCombie, Levi Strauss & Co Director of Sustainability, at the launch. “As such, we’re proud to support creative up-cycling projects, like The R Collective’s Denim Reimagined, and are encouraged to see the progress they are making.”