First ever Redress Design Award lookbook produced with support from Farfetch
To showcase the stunning looks from the Redress Design Award 2022 finalists’ collections, this year Redress released its first ever lookbook alongside its annual magazine. The detailed documentation of the sustainably made outfits was professionally produced in collaboration with Farfetch, the global destination for modern luxury. Shooting and styling for the lookbook was done at the Farfetch studio in Hong Kong by their professional photographers and stylists, under the guidance of the Redress production team and with support from our makeup sponsor, HK Makeup Artist.
We partnered with Farfetch to highlight the designers’ workmanship in close-up detail and share in their commitment to sustainable fashion. Farfetch is on a mission to become the global platform for good in luxury fashion — empowering consumers to choose from their selection of sustainable pieces and pre-owned styles and make use of circular services to extend the life of clothing.
For each of the five outfits designed by the competition finalists, including one digital outfit per collection, the Redress Design Award 2022 lookbook features close-up images of garment details as well as full-body images from the front and back. Each look is also paired with a description in English and Chinese to identify the sustainable design elements involved in their creation.
In addition to print copies distributed at the Grand Final Fashion Presentation, the lookbook is also available on our Redress Design Award digital magazine.
Love the finalists’ sustainable styles? Visit our upcoming Digital Exhibition, where, in another first for the Redress Design Award, you can ‘try on’ their virtual outfits in real time with AR Snapchat filters, as well as discover more about their inspirations and techniques. Stay tuned for details!
Lookbook Credits
Creative direction: Matthieu Amelin and Ivan Liu
Collections management: Ceejay Rivera and Kammie Cheung
Photographers: Carlos Hui and Carol Cheung
Stylists: Ernest Tong and Rachel Fong
Styling assistants: Liz Kwok and Moon Chau
Coordination: Felix Yan, Leo Hui, Momo Liu, and Steam Fan
Hair: Sheila Ko (HK Makeup Artist)
Makeup: Gloomy Kwok (HK Makeup Artist)
Models: Desmond O (Elite Model Management), Gertruda S (Quest Artists & Models), Jenny (Harmony HK), and Steve Imrie
Digital Outfits: Queenie Cheng