Building a Sustainable Fashion Business
A sustainable business works towards achieving a positive triple bottom line – people, planet, profit – so that it generates profit whilst minimising any negative impacts to people and our planet through its products, services and operations.
It is also important to make information on your clothing’s sustainability credentials available to your customers, both so that they have the opportunity to value the considered nature of your brand, and to allow a transparent and honest contact from the onset.
Business guide
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This business guide tells you the concept of a sustainable fashion business and explores ways to build it. Through the analysis of the full business operation, you will understand where fashion businesses are making negative impact in order to identify opportunities to make more sustainable decisions. It also discusses the importance of sharing your values internally and externally so you can build a stronger brand identity.
Be inspired by the stories of brands such as TONLÉ, H&M and Stella McCartney.
Video Tutorial - Business
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In this video, you will hear from fashion brands including Patagonia, H&M and Classics Anew to learn tips and advice on how they incorporate sustainable values into their businesses, for example, how they manage textile waste and engage with customers to give a new life to unwanted garments.
Marketing Guide
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Marketing is an important tool for you to communicate the value of your products or services to customers. This marketing guide explores ways and tips that helps you to develop marketing ideas to inform your customer effectively in terms of sustainability.
Learn from brands such as John Hardy, Nudie Jeans, Nike that demonstrate strong business cases with sustainability as their core message.
Video Tutorial - Marketing
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In this video you will hear from three experts, Lucy Siegle, Becky Willian and Filippo Ricci who share their views on sustainable fashion and tips for you to plan your marketing strategy.
Video Tutorial
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In this video, The R Collective share their approaches in branding and marketing sustainable fashion, plus how to develop your sustainable brand and upscale your products.
VIDEO TUTORIAL
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In this video, Walden Lam from Hong Kong based on-demand fashion technology start-up Unspun shares how digital technology and innovative manufacturing power his company’s circularity initiatives. From 3D fitting technology, to conscious sourcing, on-demand manufacturing and revolutionary Resortecs® threads enabling easy disassembly; Unspun’s 360 approach to circularity is a prime example of how new technologies can push the sustainability agenda.