DESIGN FOR LONGEVITY
It is essential for you as a designer to be aware of the life span of the garments you are creating. Design for Longevity highlights the physical and psychological aspects that have an influence on a garment’s life cycle with a range of brand examples from high street to independent.
DESIGN FOR LONGEVITY guide
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DOWNLOAD (PDF)
DOWNLOAD (PDF)
This guide explores why it is important for you as a designer to learn topics relating Design for Longevity and how to get started. It focuses on factors that contribute to physical and psychological longevity with examples to guide you how to extend the active life of clothing through design.
You will learn from brands such as JNBY, Classics Anew and Fashion Clinic.
VIDEO TUTORIAL
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As a designer, you have the power to maximise how long your designed garment is used. Watch this video to learn about the physical and psychological factors which contribute to a garment's longevity and the way to approach design for longevity.
CASE STUDY
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Explore how Avery Dennison’s digital tools are powering brands to engage with their customers, providing solutions to design products that will last longer.
CASE STUDY
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Explore how Classics Anew Academy’s courses and workshops are enabling consumers to develop emotional links with garments and to recognize the skilled work that goes into making clothing.
CASE STUDY
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Find out how Eileen Fisher’s holistic approach to circular fashion puts an end to a linear “Cradle to Grave” production by implementing multiple strategies: from building on user feedback, to educating consumers, offering repair service and revaluing used garments.