Filippa K
CASE STUDY
Created by Redress
Filippa K
Swedish clothing brand Filippa K launched in 1993 with one mission in mind: to create products with substance and truth, not dependent on the superficial trends of the fashion industry. [1]
This circular approach is woven throughout the brand’s offerings, from clothing rental options, a takeback programme which sells second-hand Filippa K garments, through to a carefully considered fibre selection in garments.
In this case study, learn why planning the life cycle for your products involves mapping out your materials in order to allow for circular business models.
Image credit: Filippa K
Image credit: Filippa K
Image credit: Filippa K
In 2012, Filippa K created a Fibre Tool to further guide their design team and sourcing managers to make informed choices more easily. [2] Based on industry reports, the tool is a list of preferred fibres organised from class 1 (most sustainable) to class 4 (least sustainable).
The company takes a holistic approach on fibres, looking at the entire life cycle, from cultivation to disposal. By 2030, Filippa K’s team have committed to phasing out class 3 and 4 fibres as part of their goal to be a completely circular fashion brand. [3]
To map progress, each year the company calculates the total use of fibres per class as seen in the chart shown here. Since mapping began the percentages of more sustainable fibres have fluctuated due to challenges in finding quality alternative fibres with the same look and feel as conventional fibres, as well as the higher prices and higher order minimums on alternative fibre textiles, but the brand is committed to achieving their goal.