This guide explores opportunities to build a sustainable fashion business, and discusses the importance of sharing your values both internally and externally to strengthen your brand identity.

Consumers are becoming increasingly aware of the impact that their clothing choices have on the environment and society, and are looking for brands that align with their values. Read on for practical tips and strategies that will engage with conscious fashion consumers to not only build a loyal customer base, but also contribute to a more sustainable and equitable future for the fashion industry!

Designing for circularity goes beyond the design of the garment itself. Through packaging and messaging, there is an opportunity to communicate and share your brand story to build your customers’ emotional attachment with your product and thereby encourage longevity of use. In partnership with leading sustainable packaging expert Delta Global, we challenged our Redress Design Award Finalists, joining forces with marketing and product design students, to inspire customers through fashion’s packaging.

Watch how finalists of the Redress Design Award 2022 come up with solutions for reusing textile waste in an intensive six-hour challenge for Icebreaker.

This guide focuses on factors that contribute to physical and psychological longevity with examples to guide you how to extend the active life of clothing through design.

Kay Wong from Hong Kong-based Fashion Clinic shares how they prolong the lifespan of garments through high-end repair, alteration, and redesign services.

This guide provides an introduction to the current existing recycling methods and the design factors which contribute to a garment’s recyclability.

Find out how Eileen Fisher is applying a holistic approach to circular fashion: from building on user feedback, to educating consumers, offering repair service and revaluing used garments.

Explore how Classics Anew Academy’s courses and workshops are enabling consumers to develop emotional links with garments and to recognize the skilled work that goes into making clothing.

Explore how Avery Dennison’s digital tools are powering brands to engage with their customers, providing solutions to design products that will last longer.