Bio

Brand

Sarah Jane Fergusson has won the Redress Design Award 2018 Special Prize with Cara G. She holds a degree in Bespoke Tailoring from the London College of Fashion. Currently based in Tokyo, Japan, she has built her own brand of handcrafted bespoke garments AMAUD, and is working to create sustainable collections that can compete within today's fashion industry.

I strongly believe that waste is a design flaw and I’m passionate about finding creative solutions to this problem. As designers and makers, we have a social responsibility to consider the products we create and put out into the world. The idea of being part of a more responsible community within the fashion industry is both exciting and inspiring. - Sarah Jane Fergusson 

redress Design Award Collection

For her Redress Design Award submission, Sarah Jane applies the design technique of reconstruction to vintage silk kimonos sourced from flea markets in Kyoto, transforming them into modern silhouettes. Her collection is inspired by the Japanese concept of ‘Mottainai’ which roughly translates as ‘too good to waste’. 

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