Farrah Floyd
CASE STUDY
Created by Redress
Farrah Floyd
Farrah Floyd is a European womenswear brand started by designer Bojana Drača in 2013.
She is a graduate of ESMOD with a Master in Sustainability in Fashion and also an alumna of the Redress Design Award.
In this case study, timelessness, innovation, and fabric and shape manipulation are combined to complement the zero-waste approach.
Image credit: Farrah Floyd
Image credit: Farrah Floyd
Image credit: Farrah Floyd
Farrah Floyd produces two collections a year and each collection consists of 10-12 pieces. The collections are put together consciously from design decisions, fabric choices through to production steps, with sustainability as a main pillar of the brand’s philosophy.
Combinations of strong, geometric lines with bold and sometimes contrasting colour blocks, with a hint of feminine silhouette can be seen throughout Farrah Floyd’s collections.
The brand is not trend led and aspires to create timeless pieces that are cherished by their customers, kept for a long time and form stronger bonds with the clothing as they go through life.
All designs created by the brand use the zero-waste pattern cutting technique. Pattern pieces are digitally cut in rectangles of various sizes depending on dimensions of the fabrics.
After cutting, the rectangle pieces are pieced together like a jigsaw puzzle according to the drape of the fabric and the design concept to create a silhouette ensuring no waste. This approach is a major part of Farrah Floyd’s creative process as well as the brand’s identity.
Fabric manipulation techniques such as pleating, origami and shibori are also regularly used by the brand, depending on the design concept, to complement this zero-waste approach in transforming simple 2D shapes into 3D forms.
Another big focus for the brand is sustainable fabric sourcing. For example, they mainly use fabrics sourced from Europe to complement their local (German) production philosophy, and choose specifically certified or sustainably made fabrics, such as Global Organic Textile Standard (GOTS) certified organic cotton, and rPES fabric, made from recycled PET bottles.
Farrah Floyd shows regularly at the Greenshowroom - the sustainable showcase as part of Berlin fashion week - and has stockists in Berlin and London.