Napapijri Circular Series
CASE STUDY
Created by Redress, 2022
Napapijri Circular Series
DESIGNING THE FUTURE OF CIRCULAR FASHION
Napapijri, a VF Corporation brand, is a game changer in the fashion and outdoor wear industries, always looking forward to unlocking new possibilities, new shapes and technologies. Born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, Napapijri has been combining innovative material and close attention to style ever since. To adopt the adventurous spirit of explorers in overcoming extreme conditions and landscapes in their design, the brand created their signature Skidoo and Rainforest anoraks with wind and water resistant breathable fabric. In 2021, Napapijri pushed the boundaries and transformed the popular Skidoo Anorak into the Circular Series. 100% Recyclable. 100% Circular.
In this case study we unpack how Napapijri designed and developed their Circular Series, a Cradle to Cradle Certified® Gold certified collection. From the use of 100% recyclable materials to a digital takeback programme, let’s discover how Napapijri achieves their vision for the Circular Series - ‘Made to be made again’.
Image credit: Napapijri
Image credit: Napapijri
100% CIRCULAR
Napapijri has committed to design for the future of fashion with circularity at its core; it is the foundation of the Circular Series. Designers innovated by applying this concept at different stages of the lifecycle: production, manufacturing, usage, takeback and the regeneration of new materials.
They create the collection with mono-material component fibres; motivate and educate their customers about circularity through their takeback programme; and close the loop by recycling returned products to produce the next 100% recyclable garment.
100% RECYCLABLE
The mono-material composition and digital takeback programme are the two crucial elements that enable easy recyclability in the Circular Series.
All the styles of the Circular Series are using a single material - nylon-6. Econyl®, a regenerated high performance nylon-6 yarn recycled from discarded fishing nets and other waste materials, is used as main fabric, while virgin nylon-6 is used for the filling and trims. The recycling process is therefore simplified. Fibres can be recovered without losing their original characteristics of quality, and used infinitely for new products from the Circular Series.
Their customers also play an important part in Napapijri’s mission. The potential of the recyclable materials would be wasted without the two-year takeback programme. After the purchase is made, customers are encouraged to register their Circular Series items for the programme and return them to the company after at least two years. The material of these pre-loved pieces can then be used to produce new yarn for a new item in the next fashion cycle.
Napapijri is closing the loop of singular fashion by giving consumers an alternative to dumping outdated garments in the landfill.
100% C2C CERTIFIED®
Cradle-to-Cradle is a global standard measuring the sustainability performance of materials and products according to their material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness.
Image credit: Napapijri
The amount of effort invested by Napapijri’s Circular Series to achieve the safety, circularity and positive influence on human beings and also the planet is recognised through the Cradle to Cradle Certified® Gold certification.
LEARN MORE FROM NAPAPIJRI AND VF CORPORATION
Explore many more of Napapijri’s sustainability initiatives and commitments
Discover where Napapijri’s Circular Anorak is made thanks to VF Corporation’s Traceability Maps