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Posts in Consumer Use
Marketing sustainable fashion

Consumers are becoming increasingly aware of the impact that their clothing choices have on the environment and society, and are looking for brands that align with their values. Read on for practical tips and strategies that will engage with conscious fashion consumers to not only build a loyal customer base, but also contribute to a more sustainable and equitable future for the fashion industry!

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The Customer Experience Challenge with Delta Global

Designing for circularity goes beyond the design of the garment itself. Through packaging and messaging, there is an opportunity to communicate and share your brand story to build your customers’ emotional attachment with your product and thereby encourage longevity of use. In partnership with leading sustainable packaging expert Delta Global, we challenged our Redress Design Award Finalists, joining forces with marketing and product design students, to inspire customers through fashion’s packaging.

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