Xiao Xue has been recognised for pioneering the use of social media to reach a younger demographic as former editor-in-chief of Elle China, where she served for over 13 years. With 20 years’ experience in fashion media, Xiao Xue has strongly supported Chinese designers, established Elle annual awards for independent designers, and was listed multiple times on the BoF 500 list of people shaping the global fashion industry. Since 2020, Xiao Xue has advocated for elegance, aesthetic living, and sustainability through her personal media platform of over 5 million followers, where she has collaborated with many international and domestic brands. Xiao Xue has also served as an ambassador for Shanghai Fashion Week since 2021. In 2023, she was invited by the Women’s Foundation to become an ambassador for the public welfare programme ‘Genius Mothers’. Xiao Xue is also a bestselling author of the books ‘Elegance’, ‘Elegance is Power’, and ‘Transformation of Elegance’.